Welcome to the most unconventional innovation framework!
Informed by a decade of rigorous action research from MIT Sloan Professor Charles Fine and Northeastern University Professor Loredana Padurean, the Nail it, Scale it, Sail it framework (NSS) offers:
A simple yet catchy mapping of the overall entrepreneurial journey and its specific strategy, each with threats and opportunities.
A new set memorable of metaphors that describes each stage – nail it – a jungle trek, scale it – a mountain trek, sail it – an ocean sail, in which the entrepreneurs face different obstacles, depending on where this journey takes them.
An explanation of why so many ventures fail in their attempt to scale.
A brand-new set of 10 main scaling tools: Processification, Platformization, Professionalization, Culturalization, Automation, Collaboration, Capitalization, Capitalization, Replication, Evaluation and Segmentation.
An employee and leadership behavioral profile for each stage that fits the operations strategy.
A strong argument that in order to succeed in its trajectory, one must understand the overall entrepreneurial evolutionary journey from nailing to scaling to sailing and adjust their strategy according to the attributes and the nature of each stage of the journey.
A specialized CHAT GPT SUPPORT.
We depict the journey of an organization and leadership team through successive entrepreneurial and business landscapes — from the often chaotic, intimidating, and highly unpredictable “jungle” environment for nailing a viable value proposition and product-market fit, to the challenging ascent of the “mountain” for scaling the business, and then on to sailing the vast, ever-changing “ocean” — to maintain and grow a mature business. But our parable is not a full-blown “how to” guide -- many others have already written such tomes. Rather it is a metaphor to capture the heart of the entrepreneurial journey. Although we do offer advice and tools for the entrepreneurial venture and its team, this book is as much about the experience of being an entrepreneur -- and to prepare our readers psychologically and emotionally for the challenges and pitfalls, for the highs and the lows -- as it is to explain how to do it.
Embark on the Entrepreneurial Odyssey
This book isn't just a guide—it's a metaphorical adventure capturing the essence of the entrepreneurial journey.
Join Tessa Silva and Ariel Mons as they navigate customer expectations, market forces, cultural clashes, and logistical detours. Their story, filled with real-world challenges, comes to life in a unique comic book format, blending our experiences and research.
From hundreds of interviews and site visits globally to courses at top institutions, we've crafted the NSS (Nail-Scale-Sail) framework to inspire and educate both aspiring entrepreneurs and seasoned innovators.
Embrace innovation, adaptation, and growth with valuable lessons and inspiration. Enjoy the adventure!
